How Color Can Turn a Window Shopper Into a Buyer

Color psychology is a pretty interesting thing. The way we interpret color and associate it with a certain situation or surrounding impacts the decisions we make. Retailers need to bear this in mind before designing their store. A shop interior design should not be according to your liking, there are several other factors you need to consider, especially color.

Does your office tell a story?

The image of a chaiwala delivering tea and coffee to a row of neatly arranged desks with people drowning in paperwork and a creaking fan above seems to be a story of a forgotten era. Most of our generation has seen such office interiors only in films from that era. The occupants of those desks aspired for little more than a permanent job and their daily dose of tea served piping hot at their tables. While the chaiwala of today holds the highest seat of the government, the average office goer too is no longer someone who aspires to be there for a good old cup of tea. Today’s employee is aspirational, risk prone and competitive.

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