How Color Can Turn a Window Shopper Into a Buyer

Color psychology is a pretty interesting thing. The way we interpret color and associate it with a certain situation or surrounding impacts the decisions we make. Retailers need to bear this in mind before designing their store. A shop interior design should not be according to your liking, there are several other factors you need to consider, especially color. Color invokes emotions and this in turn helps shoppers subconsciously make a decision about their purchase and moreover if they’ll make a purchase anything from that particular store or not. The most common purchases we make are all influenced by color. When you’re marketing new products it is important to consider that consumers place color and visual appearance over several other factors such as texture, sound, smell etc. The next time you visit a mall, donate a tiny bit of your time in trying to focus on things that store owners do in order to attract customers. You’ll spot nearly every shade of the rainbow through labels, signs, store names and even shopping bags, but did you ever realize that those colors may have been strategically placed in order to influence your spendings? No right? Well, this is a trick every marketer plays with our mindset and we never realize it. Converting passersby into customers is an art that every tar and mortar store have been perfecting over the centuries through its intricate design and color combinations. So Keep reading as we discover and learn more about color psychology and know how color can change window shoppers into a buyer.Now let’s take quick look at some of the most influential colors and how it impacts increase in sale:


Black signifies sophistication. From that little black dress to a high end cosmetic brand packaging, black is the most preferred color, it makes even an inexpensive lipstick and eye shadow palette look a lot more expensive than it actually is. Have you ever stepped into a MAC,Sephora or Vero Moda retail outlet at the mall? If yes, you must have surely noticed that the store consists of impressive black and white retail fixtures, that gives it a more polished feel.


Pink gives a complete feminine feel to an outlet. A store that is more into selling feminine products, chooses this color keeping in mind the traffic that it would attract. It is a very sweet color and is very much familiar to a bubble gum. It is said to have a calming effect. Scientists say that seeing the color pink slows down a persons endocrine system and relaxes their tensed muscles and a relaxed mind makes it less painful to part with cash.


We often underestimate the power of orange, hence it is often underused. Orange is considered as a very bold color and can work well with stores dealing into gadgets. It is a very reassuring color and spreads a sense of happiness, and since your main motive is to make your customer happy, orange is the color you should go for. A happy shopper will tend to spend more time lingering at your store. These are some of the few colors that play a vital role in transforming a window shopper into a happy customer or buy. Apart from these we also have colors like Green, Blue, Purple, Burgundy, Red etc that have been quite influential over the years and will continue to be so in the years to come. A very important tip here, is to avoid using colors that distract customer from buying your products. This is a tip to remember so do your research well in advance and create a pleasant shopping experience for your customers.

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