Color psychology is a pretty interesting thing. The way we interpret color and associate it with a certain situation or surrounding impacts the decisions we make. Retailers need to bear this in mind before designing their store. A shop interior design should not be according to your liking, there are several other factors you need to consider, especially color.

Color evokes emotions that help shoppers subconsciously make a decision about their purchase and also, if they’ll shop from that particular store or not. The most common shopping choices  we make are all influenced by color. 

While marketing a new product, it is important to consider that consumers place color and visual appearance over other factors such as texture, sound, smell etc. The next time you visit a mall, invest some time focusing on the store owner’s activities in order to attract customers. You’ll spot nearly every shade of the rainbow through labels, signs, store names and even shopping bags. 

But, did you ever realize that those colors may have been strategically placed in order to influence your spendings? 

No, right? 

Well, this is a trick every marketer plays with our mindset without us realizing it.

Converting passersby into customers is an art that every tar and mortar store have been perfecting over the centuries. They do it by their intricate design and color combinations. 

Keep reading as we discover about color psychology and learn how color can change window shoppers into a buyer. Let’s take a quick look at some of the most influential colors and how it impacts increase in sale:


Black signifies sophistication. From a dress to a high-end cosmetic brand packaging, black is the most preferred color. It makes an inexpensive lipstick or an eyeshadow palette look expensive. Have you ever stepped into a MAC, Sephora or Vero Moda retail outlet at the mall? If yes, you must have noticed that the stores consist of impressive black and white retail fixtures, which gives it a more polished feel.


Pink gives a complete feminine feel to an outlet. A store that is more into selling feminine products, chooses this color keeping in mind the traffic it would attract. It is a sweet color resembling bubble gum. It is said to have a calming effect. Scientists say that seeing the color pink slows down a person’s endocrine system and relaxes their tensed muscles. And a relaxed mind makes parting with cash, easier.


We often underestimate the power of orange, and it is underused. Orange is considered as a bold color and can work well with stores dealing into gadgets. It is a reassuring color that spreads a sense of happiness. Since your main motive is to make your customer happy, orange is the color you should go for. A happy shopper will tend to spend more time lingering at your store.

These are a few colors that play a vital role in transforming a window shopper into a happy customer. Apart from these we also have colors like Green, Blue, Purple, Burgundy, Red etc. that have been quite influential over the years and will continue to be so in the years to come. A very important tip here is to avoid using colors that distract customers from buying your products. This is a tip to remember so do your research well in advance and create a pleasant shopping experience for your customers.